汽车广告AUTO FILMS
这一区不是案例列表,而是一台车载卡座:每盘磁带装着一种关于"移动"的叙事——把家开进山水,把优雅拍成物理,把一次实验养成宇宙,把一只小羊送上片场。 This section is not a case list — it's a car cassette deck. Each tape holds one narrative of motion: driving home into the landscape, filming elegance as physics, growing an experiment into a universe, and sending one lamb onto set.
理想 MEGA《把家,开进风景里》LI AUTO MEGA — HOME INTO THE LANDSCAPE
把"移动的家"放回中国山水——喀斯特峰林、晨雾、镜面水面,产品在负空间里安静对称。科技叙事让位于东方风景叙事:家在路上,风景即目的地。A/B 双组分镜 + 主视觉 KV 完整交付结构。
Returning the "mobile home" to Chinese landscape — karst peaks, morning mist, mirror-still water, the vehicle resting symmetric in negative space. Technology yields to scenery; home is on the road, and the view is the destination. Full KV + dual storyboard delivery.
梅赛德斯-奔驰 C 级 LMERCEDES-BENZ C-CLASS L
舞者的身体线条与星徽的机械秩序互为镜像——蓝色涡流、星光与风洞,把"优雅"从形容词变成可拍摄的物理现象。
A dancer's line mirrored against the order of the three-pointed star — blue vortices, starlight, wind-tunnel air turning "elegance" from adjective into filmable physics.
星际拉力INTERSTELLAR RALLY
复古未来主义的拉力宇宙:2023 年从 Gen-2 的甲壳虫拉力实验起步,2026 年成片交付,同一 IP 同时长出动画、数字版画(收藏)与视觉宇宙——一个题材在多种媒介里的完整生命周期。
A retro-futurist rally universe: born as 2023 Beetle-rally experiments, delivered as a finished animation in 2026, and branching into collectible prints and a visual universe — one subject living a full life across media.
《HOPE 春天的野心》HOPE: SPRING AMBITION
潮玩 IP 的内容化:Hope 小羊从扭蛋设定图走进广告片与平台活动(《XHope 的野心》已上线新片场)——证明一个自有 IP 可以自己长出媒介矩阵。
An owned IP going content-native: Hope the lamb walks out of its toy turnaround sheets into broadcast-grade film and platform campaigns (the Xiaohongshu spot is live on Xinpianchang) — proof that an original IP can grow its own media matrix.