XIAOHONGSHU SPRING GALA · AI SHORT FILM

HOPE'S
AMBITION

《hope的野心》AN ORIGINAL CHARACTER IP PROJECT

一只叫 Hope 的小羊,带着它的野心跑向春天。项目从一支 AI 短片出发,将角色、世界、分镜与玩具衍生发展成一套完整的原创 IP 视觉系统。

A lamb named Hope runs toward spring with an ambition of its own. Beginning as an AI short film, the project expands character, world, storyboard and collectible design into one original IP system.

YEAR2026
ROLE导演 / IP 主理Director / IP Lead
FORMATAI 短片 / 原创 IPAI Film / Original IP
PROJECTRED GALA · HOPE
SCROLL TO ENTER ↓
01 / 05

正片:向春天奔跑THE FILM: RUNNING INTO SPRINGHOPE'S AMBITION · 05:55 · 2026

完整短片把 Hope 放进辽阔山野:从群羊、花朵到一次奋力奔跑,角色的“野心”不是征服,而是相信自己也能抵达更远的地方。

The complete film places Hope in a vast highland world. Through flock, flower and an all-out run, ambition becomes not conquest but the courage to believe in a farther horizon.

REDGALA PROMO · FULL FILMDIRECTOR / IP LEAD — CICI8BIT
02 / 05

世界:一颗野心的尺度WORLD: THE SCALE OF AN AMBITIONLANDSCAPE · MOTION · SYMBOL

STORY CORE / 01
“野心”不是成为别人,而是奔跑成为自己。
“Ambition” is not about becoming someone else, but running toward who you are.

高原、湖泊、羊群与巨大的花朵,共同建立一个介于真实自然与童话寓言之间的世界。

Highland, lake, flock and monumental flower create a world between lived nature and modern fable.

Hope 世界观:高原湖泊与羊群
WORLD FRAME · THE LAKE
羊群围绕花朵岩石
THE MONUMENT
小羊奔跑动作特写
MOTION STUDY
03 / 05

角色:从银幕到可触摸的 HopeCHARACTER: FROM SCREEN TO OBJECTCHARACTER BIBLE · SHAPE LANGUAGE · TURNAROUNDS

Hope 写实角色多角度设定
HERO CHARACTER · VISUAL DEVELOPMENT

ONE SILHOUETTE.
MANY EMOTIONS.

角色设计保留黑白羊毛、宽耳与柔软鼻部的识别点,再通过斗篷、睡帽、星星抱枕等道具延展情绪与故事场景。四视图保证形体在影像和实体玩具之间保持一致。

The design retains black-and-white fleece, wide ears and a soft muzzle as recognition anchors. Cape, nightcap and star pillow extend emotion and story while turnarounds preserve one silhouette across film and physical objects.

站立小羊玩具四视图
STANDING LAMB · 4-VIEW
睡帽小羊玩具四视图
ONESIE LAMB · 4-VIEW
04 / 05

过程:先建立符号,再建立镜头PROCESS: SYMBOL BEFORE SHOTVOLUME · TEXTURE · STORYBOARD

花朵岩石先从灰模确定体积,再发展为红白网点的平面视觉;角色动作和自然环境同步推演,最后用手绘分镜锁定叙事节奏。

The flower monument begins as a volume study, becomes a red-and-cream halftone graphic, and enters the landscape. Character motion and environment develop in parallel before hand-drawn boards lock the rhythm.

花朵岩石灰模过程
01 · VOLUME STUDY
红白网点花朵视觉实验一
02 · GRAPHIC STUDY A
红白网点花朵视觉实验二
03 · GRAPHIC STUDY B
Hope的野心手绘分镜
HAND-DRAWN STORYBOARD
BOARD / RHYTHM / CAMERA

把抽象的“野心”,拆成可以执行的镜头。

TURN AN ABSTRACT AMBITION INTO EXECUTABLE SHOTS.

手绘分镜记录景别、运动、节拍与转场意图,让 AI 生成不再是孤立画面,而是服务于同一段叙事。

The board records scale, movement, beat and transition so generated images stop being isolated frames and begin serving one continuous story.

05 / 05

IP 系统:让角色走出影片IP SYSTEM: BEYOND THE FILMSIX CHARACTERS · KEYCHAINS · COLLECTIBLES

以 Hope 为核心,发展六种姿态与性格:跳跃、站立、睡帽、星星抱枕、趴卧与星光。统一造型语言让它们既能独立成章,也能组成完整系列。

Hope expands into six poses and personalities: Jumping, Standing, Onesie, Star Pillow, Lying and Star Light. A shared shape language lets each stand alone and still read as one family.

六款小羊玩具客厅场景
COLLECTIBLE WORLD · LIVING ROOM
六款小羊玩具草地野餐
COLLECTIBLE WORLD · PICNIC
Hope 五款原创玩具,统一暖黄背景,上三下二完整陈列
ORIGINAL MERCHANDISING
三款小羊钥匙扣系列一
KEYCHAIN SERIES · A
三款小羊钥匙扣系列二
KEYCHAIN SERIES · B

FILM → CHARACTER
→ OBJECT → WORLD

这不是影片完成后的附属包装,而是一开始就同步生长的 IP 体系。短片赋予角色情感,设定保证形体稳定,玩具和场景让 Hope 进入日常生活。

This is not packaging added after the film, but an IP system designed to grow alongside it. Film gives the character emotion, design locks its form, and objects bring Hope into everyday life.

PROJECT FILE COMPLETE · 2026

野心,是一只小羊也敢奔向远方。AMBITION IS A SMALL LAMB DARING TO RUN FAR.